At SAP, Germany’s leading software company, our mission is to stay ahead of the innovation curve. We aim to leverage emerging technologies within our own framework first, to deliver cutting-edge tools to our customers. In line with this goal, we’ve been integrating AI and chatbots into our market trends and insights gathering functions. Today, we offer four AI tools that analyze customer intent and adoption, as well as competitor information, to support our sales, marketing, and product development teams. In this presentation, you will explore:

• Prioritizing AI Tools for CI/MI and Customer Insights: Learn how to identify and focus on high-impact AI tools for competitive intelligence (CI), market intelligence (MI), and customer insights.
• Leveraging Internal and External Data Sources: Discover how to effectively utilize both internal and external data sources to fuel your AI tools.
• Balancing Primary and Secondary CI with Advanced AI Tools: Understand how to strike the right balance between traditional CI methods and cutting-edge AI tools to maximize insights.