Roja Saidi is a Senior Specialist in Competitive and Market Insights within the Corporate Strategy Group at SAP’s Office of the CEO. With over six years of experience, she supports executive decision-making through in-depth market and competitor analyses. Her expertise lies at the intersection of corporate strategy, market intelligence, and innovation in the tech industry.

SAP is a global leader in enterprise application software, helping businesses of all sizes and industries run at their best. Headquartered in Walldorf, Germany, SAP serves over 400,000 customers in more than 180 countries. Its solutions support core business processes including finance, supply chain, procurement, and human resources, enabling organizations to operate efficiently and adapt to changing market dynamics through data-driven insights and cloud technologies.