Thorsten founded WMM GmbH in 2004, offering innovative qualitative research solutions from its base in Hamburg. With experience that started with BMW, WMM partners with end-clients and top research agencies globally, in projects needing complex fieldwork and strategic insights. Known for tailored approaches to research and specialised demographic projects, WMM is a go-to choice for clients seeking reliability and fresh perspectives. Thorsten's international experience spans Europe, the US, South America, and Asia, adding a global dimension to his work in customer experience and business strategy.

Market research is a “people business”. We have a multi-disciplinary, multi-lingual team, highly experienced in navigating the intricacies of different social and cultural nuances of human behavior with empathy and sensitivity. We begin gathering valuable insights from the moment we screen participants all the way to the synthesis and delivery of recommendations. This unique approach to recruitment has proven invaluable in adding context to our findings. Our ability to gather significant insights has earned the trust of clients and partners around the world since 2004, and will continue to solidify our competitive edge for the future.