Sarah Clerkson works for Sky as the Head of Customer Intelligence: Product & Content, leading a large team of brilliant insight professionals tasked with navigating our ever-growing supply of data to help the business drive customer value.   We are constantly breaking new ground using a combination of research, data analytics, reporting & cutting edge decisioning tools to support a company that works at speed – pushing the boundaries of “Believe in Better” every day.  Sarah has led insights teams within the entertainment industry for over a decade, helping corporations to use customer intelligence to navigate through periods of major change - ranging from supporting Warner Brothers in the shift from VHS to DVD/Blu-ray to PlayStation’s record-breaking launch of the PS4.