Responsible for Market Intelligence and Customer Insights for Nissan across Europe and Russia.
Team supports a wide variety of internal stakeholders, from the very upstream activities (strategy, white space identification, trends) to downstream (operational excellence, post-experience feedback management, etc.)
Management responsibilities include:

- Customer Intelligence and Trends (Voice of Customer activities for both service and product quality management purposes, market understanding, business and societal trend understanding and its impact on customer behavior, etc),

- Brand Intelligence (brand equity management, purchase funnel understanding and optimization, pre and post advertising testing, marketing mix modeling, etc),

- Product Intelligence (from early concept definition to concept testing, feature and technology attractiveness, pricing and conjoint study, product clinic and post-launch product improvement mapping),

- Data Science: scope of activities include topics such as Natural Language Processing, predictive analytics towards improving customer centricity and business growth, data visualization, etc. Anything related to AI and Big Data management!