Peter Bernskötter is founder and CEO of bc.lab Social Media Monitoring. He has 15+ years of experience in social media monitoring for various industries. As an expert in social media monitoring and analytics he is the author of the specialist publication "Die Goliath Falle: Die neuen Spielregeln für die Krisenkommunikation im Social Web". Peter identified and managed social media crisis long before facebook and twitter were invented. Today bc.lab is one of the leading high level monitoring agencies that helps companies turn social media data into meaningful action.

The bc.lab monitor is the most powerful monitoring solution that gives you the best high quality insight to social conversations and analyses. Our Services contain: - Worldwide monitoring of the entire Internet - Powerful categorization and sentiment detection - Early-warning system krisen.radar© - Powerful filtering, drill-down and analyzing capabilities - Individual meaningful reports - Archiving and download - Support by personal counterpart We’re proud of our longtime, trustful customer relations to leading companies from different industries, like automotive, retail / E-commerce, entertainment, financial services, food, pharma industrie, software / IT / internet, sports, telecommunication and travel.