Pascal Morgan, currently IT Director Germany & IT Innovation Europe at The Coca-Cola Company, started his career over 24 years ago as Head of IT at the Frankfurt Book Fair. Then responsible for IT strategy and infrastructure, the scope quickly expanded to digital products and services, as publishing the Book Fair on CD-ROM in 1994, and launching the corporate website in 1995.

Over his career the "digital innovation" challenge in transforming business has been his guideline, working at creative agencies, like Pixelpark AG during the New Economy, as a cross-industrial consultant, or at corporations such as AOL and Deutsche Telekom in various strategic roles. He is now responsible for IT in Germany, Denmark, and Finland, as well as IT and Technology Innovation across Europe at The Coca-Cola Company.

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The Coca-Cola Company (NYSE: KO) is the world's largest beverage company, refreshing consumers with more than 500 sparkling and still brands. Together with our bottling partners, we rank among the world's top 10 private employers with more than 700,000 system associates. Led by Coca-Cola, one of the world's most valuable and recognizable brands, our Company's portfolio features 20 billion-dollar brands, including Diet Coke, Fanta, Sprite, Coca-Cola Zero, vitaminwater, Powerade, Minute Maid, Simply, Georgia, Dasani, FUZE TEA and Del Valle. Globally, we are the No. 1 provider of sparkling beverages, ready-to-drink coffees, and juices and juice drinks. Through the world's largest beverage distribution system, consumers in more than 200 countries enjoy our beverages at a rate of more than 1.9 billion servings a day.