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Speaker

Malin Liden

Vice President, Head of Strategic Programs, Global Field Marketing, SAP

I am a result oriented executive operating in the interface between sales and marketing. I have 20 years’ experience in the IT industry, working on local, regional and global levels in roles focused on marketing, communications, sales enablement and community. With an entrepreneurial mindset I´ve built and managed effective sales support functions in tight alignment with the business. I communicate and operate effectively with all levels of an organization, developing and translating strategy into productive execution.

I´m a passionate people manager with proven capabilities to create high performing environments that people want to be part of. I believe that sustainable leadership comes from building consensus while driving results, bringing together global, regional and local teams irrespective of formal reporting structures. I enjoy an international environment where I can have an impact across geographies, working with diverse teams from different cultures.

I´m an active speaker and blogger on topics like digital business, social selling, advocacy, personal branding, innovation, leadership and diversity.

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Company

SAP

http://www.sap.com
As a market leader in enterprise application software, SAP (NYSE: SAP) helps companies of all sizes and industries run better. From back office to boardroom, warehouse to storefront, desktop to mobile devices, SAP empowers people and organizations to work together more efficiently and use business insight more effectively to stay ahead of the competition. SAP applications and services enable more than 296,000 customers in 190 countries to operate profitably, adapt continuously, and grow sustainably.
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CIMICON Europe 2026 is part of the Event Series. You can find more events here.
Date
October 04 – 06, 2026
Location
Phone
+49 (0)30 52 10 70 3 0
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