Commercial Policy and Pricing Director with more than 18 years of experience in the healthcare industry (IVD and medical devices), and previously held positions in product management, marketing and pricing.

Core expertise in pricing for solutions, new business models and digitalization, use of pricing analytics and competitive intelligence as tools for price and profit improvements. Led the award winning competitive intelligence program, helping sales organizations gain value advantage against global competitors.

Keynote speaker in pricing strategies and change management, competitive intelligence, and digitalization in pricing management.

Philips is advancing digital healthcare by connecting people, technology and data, helping to increase hospital patient and staff satisfaction while decreasing overall cost of care.