Starting in Q1 2017, I have led the creation of a strategic analytics team, focused on unlocking new customer and competitor insights. By combining publicly available data with text analytics, we have generated insights for senior stakeholders throughout the company—including sales, marketing, strategy, operations, and talent acquisition.
Through the analysis of M&A activity, patent filings, press releases, career postings, earning call transcripts and more, we have created industry-leading market intelligence tools that identifies where and why customers and competitors are investing their limited resources. These insights into companies’ priorities ensure a strong outside-in perspective essential for today’s changing marketplace.