Greg is Senior Brand Research Manager at F1, having joined the company in May 2017 with a remit to deepen F1’s understanding of their fan base and how they engage with their sport. Greg freely admits he was something of a lapsed F1 fan himself – personal experience which he hopes is proving valuable in this role! Greg has 13 years’ experience in research, mostly at Media owners such as Sky, Fox and RadioCentre.

Formula 1® is the greatest racing spectacle on the planet, with more than half a billion fans following its unrivalled mix of guts, grit and glory world-wide. But F1 is also a team of brilliant individuals, working together to deliver the global phenomenon to the masses - we are the 11th Formula One team. So what do we do at the race? Our most visible activity is just that – visuals. At each event, we provide the technical infrastructure needed to deliver timing services, on board cameras, data acquisition, production of the international TV feed, as well as post-production of content across each grand prix weekend and the official F1 App and F1TV. Over each race weekend, we also have a team of diligent individuals analysing and monitoring data, providing content for our social media and digital platforms and supporting the live broadcast back in our Remote Operation Centre, based in our Media and Technology Centre. Behind the scenes, there’s so much more going on. Trackside, we provide exceptional hospitality programmes for guests to get up close to the sport and its stars, we look after trackside advertising, graphics, and organise and facilitate the hugely popular FanZones. Meanwhile, back at ‘home’, we’re busy prepping for the next races and creating innovative content ideas and building new networks to bring the excitement of Formula 1 racing to new fans across the globe.