Floriana Barabas is the Head of Strategic Insights for Romania, Bulgaria, and Moldova at Japan Tobacco International (JTI), bringing over 20 years of experience in market research and competitive intelligence. Her career has spanned diverse cultural and organizational contexts, including assignments in the Middle East, the Americas, and at JTI's global headquarters. This extensive background has equipped her with a comprehensive understanding of market dynamics and consumer behavior across various regions. At JTI, Floriana leads initiatives that integrate advanced analytics and dashboarding to provide actionable insights that inform business strategies. Her work focuses on transforming complex data into clear, decision-driving narratives, empowering stakeholders to make informed choices in a dynamic market landscape. Floriana is a seasoned speaker at industry conferences, sharing her insights on the evolving role of data and analytics in shaping business strategies.

JTI, a member of the JT Group of Companies, is a leading international tobacco company, selling its products in more than 130 markets. It is the global owner of both Winston and Camel, respectively the second and third largest cigarette brands in the world. Other global brands include MEVIUS and LD. JTI is also a major player in the Reduced-Risk Products category with its heated tobacco brand, Ploom, vaping brand, Logic, and Nordic Spirit nicotine pouches. Headquartered in Geneva, Switzerland, the Company employs over 46,000 people and was awarded Global Top Employer for the eleventh consecutive year in 2025. In Romania, JTI is one of the first multinationals established locally, since 1993. The company has invested over 300 million euros in the local market, plus around 33 million euros in social and cultural projects. JTI Romania team also coordinates the Bulgarian and Moldovan markets. For more information, visit www.jti.com.