Christian Kurz is Senior Vice President, Global Consumer Insights for ViacomCBS. Mr. Kurz is responsible for oversight of corporate and consumer research and insights for ViacomCBS globally, which includes thought leadership and consumer behavior studies as well as product, content and brand driven research projects across the international portfolio of brands, including Nickelodeon, MTV, Comedy Central, Paramount Network, BET, VidCon, Awesomeness and Pluto TV.
Mr. Kurz holds more than 15 years of experience in research in the media industry. Since joining Viacom International Media Networks (VIMN) in January 2011, he has spearheaded industry leading initiatives highlighting the future of television, advertising and technology, spanning all demographics around the world. During its last year as a standalone company, in 2019, Viacom connected with almost 1.9 million kids, teens, young adults and adults through consumer insights, covering 35 countries globally, from Sweden to South Africa and Argentina to Australia. Top initiates include, The Next Normal: Rise of Resilience, TV Matters, Generations, Kids of the World and Power in Progress.
Currently serving as a member of the board of egta, the European trade association for marketers of advertising solutions across screens, prior to joining VIMN, Mr. Kurz worked at Discovery Networks as Insights Director, Emerging Markets. Before that, he was Director of Brand Strategy and Marketing Research in EMEA for Disney-ABC Networks Group. He has also held research roles at Warner Bros., Interpublic Group and ITV in the UK.
Born in Austria, Mr. Kurz holds degrees from the Vienna University of Economics and Business, Westminster University in London and the Chartered Institute of Marketing. Until his move to New York, he also lectured part time at the University of London’s Birkbeck College in the fields of business, marketing and media
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