Cesare Ferrari is a sales and marketing leader with an extensive international experience in the healthcare business (Pharma and MedTech). He has worked for multinational and SME both in sales and marketing roles gaining hands-on experience. Key strengths include: upstream marketing in the development of medical devices that align to customer expectations and drive business growth; innovating strategic and tactical marketing activities to strengthen product adoption and market penetration; leveraging cross-functional strategic experience to integrate marketing and sales activities towards a common objective; and nurturing collaborative key stakeholder relationships globally to achieve cross-party alignment to critical business goals. His passion for healthcare sales and marketing strategies prompted him to create a blog on the subject where he shares regularly short and practical article for international professionals. You can access the content and subscribe to the newsletter on www.cesareferrari.net

We are a market-leading pharma and biotechnology company, based in Switzerland and operating around the world. For over 30 years, we have been successfully developing, producing, and promoting APIs, pharmaceutical products, and medical devices in three specialized areas: ophthalmology, rheumatology, and neurology. Our medium-sized company backed up by an exclusive network of subsidiaries, agents, and partners makes us efficient and responsive in the market, with the ability to develop custom solutions for patients and partners. As a family firm from our foundation, we have strong values that are shared by everyone from the boardroom to the factory.