Almost 20 years of extensive experience in Consumer Research, Marketing, Capability building in Country, Regional and Global roles for a leading and evolving FMGC company across several categories:

• Broad range of experiences in continuous research (Nielsen/GfK/BHT) and Ad-Hoc research (Equity Studies/Positioning/Needscope/U&A/Market Structure/ Communication/FG/In-Depth/Ethnographic/NPD/Packaging/Community Panel).
• Long term knowledge and understanding of consumer led innovations. Together with Marketing, lead of major big bets in close collaboration with Consumer Science and R&D. Extensive skill of NPD research (broad experience of various methods: Concept Testing/BASES II/CPT/Research Guidance Testing – incl. the role of packaging).
• Ability to distil complex data into clear actionable insights and stories.
• Vast experience of being part and also leading cross-functional teams, operate in matrix organizations and used to change management attitude.
• Leading CIS training and capability agenda and now on a Global Scale for Shopper Insights.

Mondelēz International, Inc. (NASDAQ: MDLZ) is a whole new company reimagined with a single focus in mind: create delicious moments of joy by sharing the world’s favorite brands. Our Brands We make some of the best-known snacks brands around the globe. Our 15 global Power Brands in biscuits (Oreo; Chips Ahoy!; TUC; belVita; Club Social and Barni), chocolate (Milka, Lacta, Toblerone, and Cadbury Dairy Milk) and gum & candy (Trident, Chiclets, Halls, Stride and Cadbury Dairy Milk Eclairs) are expected to drive 60 percent of our company’s growth going forward.