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Speaker

Alysse Nockels

Senior Director, Business Services, Sedulo Group

Alysse is a Senior Director of Research at Sedulo Group where she is responsible for overall execution of the division including professional development, resource management, business development, and client engagement. Prior to joining Sedulo, Alysse held Principal Engineer and Director of Competitive Intelligence roles at both McAfee and Intel where she built a competitive intelligence function from the ground-up to world class status. Accomplishments included recruiting and leading a team of CI professionals, forecasting competitor software releases, influencing product direction and company strategy, and developing competitive positioning for the sales and marketing teams. Alysse was also a systems engineer and price to win practitioner at Lockheed Martin where she designed shipboard networks and facilitated Navy security accreditation as well as forecasted competitor proposal strategies and derived bid prices for multi-billion dollar competitive government contracts. Alysse has master’s and bachelor’s degrees in Information Technology, held speaker and thought leader roles at numerous CI conferences, earned Competitive Intelligence Professional (CIP)-II certification, served as Chair on the Strategic and Competitive Intelligence Professionals (SCIP) Board of Directors, and is Pragmatic Marketing certified. She resides in Wisconsin and is a Green Bay Packers shareholder.

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Company

Sedulo Group

http://www.sedulogroup.com
Sedulo is a full-service competitive and market intelligence consultancy offering a wide variety of primary research-based services. We uniquely combine primary research collection with traditional management consulting disciplines to provide clients with a holistic view of their competitors, their market and their business objectives.
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CIMICON Europe 2026 is part of the Event Series. You can find more events here.
Date
October 04 – 06, 2026
Location
Phone
+49 (0)30 52 10 70 3 0
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