When you respond to executive strategy requests, you get a seat at the table. When you demonstrate the revenue impact of your Compete program, you get a voice at the table. Measuring the impact of your Compete program is critical. In this session you will learn:

• What is the Competitive Revenue Gap, how to frame the value to executives, and what you can do about narrowing it
• How buyer insights from Win-loss interviews contradict and support CRM data, and how those insights shape GTM programs
• How to leverage AI to make the competitive enablement process more efficient and how sellers, executives and anyone in your organization can leverage AI to get the answers they need