Manufacturing and supply chain intelligence is again rising in its importance. In 2014 Dig Worldwide developed and introduced COGIntel a quick, robust and cost effective COGs benchmarking solution. Technical Cost Modelling (TCM) , a method developed at MIT in the 1980’s has long been the gold standard in benchmarking cost-of-goods sold which is time and resource intensive with a limited shelf-life. Although not as precise as TCM, Dig Worldwide’s bespoke COGIntelmethod allows rapid and cost effective COG benchmarking analysis that provides “good enough” competitive intelligence for strategic decision making. Performance gaps and areas of advantage or disadvantage become visible verses ignored or forgotten about. At the end of Zain Aziz’s, a senior Project Manager at Dig Worldwide, talk you will know more about how to break down a manufacturing process from a CI vantage point and learn how primary CI can help your business gain a better understanding of your competitions cost of goods sold. In this session you will learn:

• How can CI teams leverage a practical COGIntel approach to rapidly benchmark cost-of-goods sold without the resource intensity of traditional methods like MIT’s TCM?
• What are the key components of the COGIntel method (data sources, benchmarks, scoring, validation) that deliver “good enough” intelligence for strategic decisions while remaining cost-efficient?
• Why is primary CI essential for exposing performance gaps and competitive advantages in manufacturing and supply chain costs, and how does this inform actionable strategies?
• How can practitioners break down a manufacturing process from a CI perspective to translate benchmarking insights into concrete improvements in cost and competitiveness?