Case Study
Friday, September 23
10:30 AM - 11:00 AM
Live in Berlin
Less Details
It is an exciting time to be in the insights function, especially in our industry. The past couple of years demonstrated that our insights function is not only crisis proof, but is able to develop and thrive under pressure. One of the great examples is the internal webinar that we launched pre-pandemic. Currently, it is a powerful tool within the organization that gives us visibility, voice, and credibility amongst senior leadership.
In this presentation you will learn:
Leading a team of 3 people to support Amadeus strategy by providing actionable intelligence on the external environment and competition with the goal to:
• Identify key developments impacting Amadeus competitive positioning and actively communicate insights & intelligence to raise awareness throughout the company. (From CEO to business units)
• Deliver strategic analysis of key competitors positioning.
• Provide insights on disruptive trends and support internal innovation process.
• Manage ad-hoc consultancy services within Amadeus, manage and collaborate with external companies on specific CI projects.
• Drive competitive intelligence culture, methodology guidance and best practices acting as a central point of expertise across different business units.