LogoAutomotive Agile PEP Europe|September 26 – 27, 2022, Berlin

Closing the gap between the customer expectations from diverse regions and the main strategies of a brand is a key to be long-lasting brands in the market. At Adidas, the competitive and market intelligence unit is building bridges with the diverse regional offices and headquarters to understand the market developments and impact the growth strategies. In this presentation, you will discover;

  • What are the challenges of building an insight function from scratch?
  • How to understand the need of countries from diverse regions?
  • How to develop the data infrastructure and create successful insights?
  • How to reflect the strategic decisions based on the insights into the market policy?
Customer intelligence
Market Intelligence

Regialdo Adao

Senior Manager, Global Market Intelligence
● 10+ years of relevant work experience in market intelligence, BI, product management and strategic planning ● 5+ years of experience in LATAM regional office reporting to senior leadership ● Ability to solve complex problems developing clear and data-driven business recommendations. ● Able to transform data into insights, hands-on experience (Alteryx, Tableau, SQL, Access, Excel) ● Experience in international projects with South Korea and Latin America countries
Inspired by our heritage, we push the boundaries of culture and human performance. Through sport, we have the power to change lives. Headquartered in Herzogenaurach, Germany, we employ more than 59,000 people across the globe.

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