The Market Intelligence department plays a crucial role in driving strategic initiatives and fostering internal collaboration. The department can be an effective partner, enhancing internal acceptance and delivering actionable insights that empower colleagues across the organization. From conducting global customer satisfaction surveys and AI-driven research to delivering tailored market research solutions, TÜV Rheinland’s Market Intelligence team is reshaping how information is shared, understood, and applied. Attendees will learn strategies for positioning Market Intelligence as a trusted advisor, navigating information overload, and creating synergies that support informed decision-making and sustainable growth.

In this presentation you will learn:

• How to build internal acceptance and find strategies for fostering collaboration
• What are tools and tactics to add value
• How AI and strategic research methodologies are utilized to address client needs, monitor market dynamics, and drive impactful decision-making across the organization