With extensive experience in market research and brand analysis, Christine is a seasoned professional in the industry known to drive brand development in fast-paced, digital industries. Currently serving as the Global Lead for Market Research at HelloFresh, Christine has a proven track record of driving insightful research initiatives and successfully evolving performance evaluation.
Prior to this, Christine excelled as the Lead of Brand Research at Zalando SE, implementing key research methodologies to enhance brand perception, significantly contributing to global and local brand and marketing strategies. Earlier in her career, she served as a Research Consultant at FactWorks GmbH, honing her skills in data analysis and strategic insights, thus being experienced in the agency world as well.
Christine is recognised for her expertise in leveraging data to inform business decisions around marketing communication, markets entries and product innovation.

HelloFresh is on a mission to change the way people eat, forever! From our 2011 founding in Europe’s vibrant tech hub Berlin, we’re evolving from the world’s leading meal kit company to the world's leading food solutions group. We delivered 243.3 million meals and reached 7.5 million active customers around the world in Q3 2022. HelloFresh Group consists of six brands that provide customers with high quality food and recipes for different meal occasions. Every ingredient needed for our meals are carefully planned, responsibly sourced and delivered to your door when it’s most convenient for you. Only HelloFresh gives you the tools to achieve something delicious every day. Making a meal a delicious achievement - not just fuel for your day - takes a lot of work and smart people. From Designers and Copywriters to Data Scientists and DevOps Engineers, to potato farmers, pasta makers and the people who ensure every box is perfectly packed for every customer, we’re collectively disrupting the food supply chain and the multi-trillion-dollar food tech industry. Our more than 21,000 high-performing and ambitious employees across the globe from New York to Berlin, London to Sydney and Toronto to Milan enjoy a number of benefits including flexible working arrangements, discounts on our boxes, health and well-being and learning and development programs.