Delivering insights that are truly relevant to the business and create measurable impact is a challenge many organizations face. Theresa Austin, Global Consumer Engagement Director at Moët Hennessy, will share her approach to tackling this challenge by leveraging data-driven insights to reposition the business. Through collaboration with an insights team that combined both quantitative and qualitative data, Austin developed strategies to reach new audiences, expand market presence, and improve market penetration. She will demonstrate how insights became a catalyst for business transformation through innovative workshops and strategic interpretation, resulting in tangible impact on business performance.

In this presentation, you will learn:

• How to harness both quantitative and qualitative data insights to inform strategic business decisions
• How to implement insights-driven strategies to reposition your brand and open new market opportunities
• How to foster collaboration within an insights team to drive innovation, expand audience reach, and boost overall business growth