Tired of hearing buzzwords like AI, digitalization, and transformation? While they might seem overused, these innovations are essential for taking Market Intelligence to the next level. We will demonstrate how Market Intelligence in our company has transitioned from traditional research to advanced analytical solutions that drive business success.

We’ll showcase the journey of our MI team, highlighting how we leverage technologies to unlock valuable insights. We integrate within the Data Insights & AI department, and part of the CIO division, while also serving as a trusted partner for various business divisions. Technical advancements empower our team to provide actionable intelligence that supports strategic decision-making and fuels business growth.

In this presentation you will learn:

• How Market Intelligence has evolved from traditional research to advanced analytical solutions, and what technologies are driving this change
• How integrating Market Intelligence within a Data Insights & AI department enhances collaboration and effectiveness across business divisions
• What technical advancements are empowering Market Intelligence teams to provide actionable intelligence for strategic decision-making and business growth