INTERVIEW: Too often great insights die because stakeholders are not ready to act

Highlight speaker interview

This written interview was conducted with one of our highlight speakers in the run-up to CIMICON 2025.

Keytopics

How to ensure insights lead to action and measurable business impact

The biggest challenges in delivering the right insights to the right people at the right time

Why management support alone is not enough to maximise insights adoption

How to overcome the “whispering game” effect in stakeholder communication

Strategies to keep valuable insights alive until stakeholders are ready to act

Interview with

Anders Jessen

Director Competitive Intelligence

The Company

WSAudiology

Formed in 2019, through the merger of Sivantos and Widex, WS Audiology combines over 140 years’ experience in pioneering the use of technology to help people with hearing loss hear the sounds that make life wonderful. With truly differentiated brands like Widex, Signia, Rexton, Audio Service and Vibe, and with diverse assets across wholesale, retail, online, managed care and diagnostic solutions, we are active in over 130 markets. WS Audiology employs 12,500+ people and is privately owned by the Tøpholm and Westermann families and the Lundbeck Foundation, as well as funds under the management of EQT. As a global leader, our ambition is to unlock human potential by making wonderful sound part of everyone’s life.