One of the core values of Daikin is continuous improvement, which is also crucial for the company’s market intelligence activities. The goal for the project discussed in this case study was to transform Daikin’s competitor and market monitoring efforts into a group wide Network of Intelligence.
In this presentation you will learn:
Challenges that our organization was facing in terms of market intelligence processes
Why we decided to start a project of creating an enterprise intelligence network
Our journey: from choosing the right tool to convincing others to join the project
What we have already gained from this network and how we are planning to develop it further