In an era where digital assets are ubiquitous, the tangible has found a way to stand out and assert its value. This keynote will delve into the journey of our Market Intelligence Compendium, a printed resource that has evolved into an internal brand within our organization. We will explore the genesis of this project, the decision to opt for print in a predominantly digital world, and the strategic thinking behind this choice.

The presentation will highlight the unique value proposition, the ability to command attention, and its role in fostering deeper engagement and comprehension for Market Intelligence.